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Happy anniversary to me!

A year ago today I bit my lip and pressed ‘the button’. After many days of shrieking as my finger hovered over the bright yellow ‘Save and Publish’ button on KDP, I finally joined the published masses. Oh, I have learned so much in this last year. Let’s see how my expectations last year compares to where I am now.

Here is the post I put up discussing all that was needed to publish my first novel–I’m adding my updated thoughts in red:

Since posting up my book trailer and releasing my launch date (11-11-11!) I have to be very sure that I’m going to make that deadline. Originally, I thought I could release the book in early September since I wanted to get it out before I had my second child, but with all the work required for launch promo it’s probably best to wait a couple of months to get a handle on the baby blues and sleepless nights. And 11-11-11 is way too cool of a date to pass up!

Well, I’m a list maker (you probably could tell by all my bulleted previous posts) and something about this stacked plan makes me rest a little easier.

1) Get the MS back from the editor-make all changes and send it back out for second check (Still a good idea, but send it out to as many beta readers as possible prior so that you don’t make costly changes after you sent it to the editor…found this out the hard way…i.e. pricey way)

2) Create LLC and small press publishing name: Rock Castle Publishing (Many do not take this step although I’m glad I did.)

3) Send blurb out on forums to get feedback (Folks at the Kindle Board Forum are especially helpful for blurb critiques.)

4) Send cover out to forums to get feedback (Again, see Kindle Board Forum.)

5) Make final changes to book and send out to second copy editor (it’s always good to get two pairs of eyes to catch everything) (Actually, I’ve now decided that three sets of eyes are needed. Even after two fantastic editors, I found a few glaring typos after publishing. It cost me double to have my formatter make the changes. It’s cheaper to pay for another proofreader than to have things reformatted, not to mention the embarrassment of having typos.)

6) Make final changes and read through to make sure it’s perfect (Last chance!) (See notes above about betas and a third proof-reader)

7) Sign up and register for copyright (You actually need to do this after you have the print copy in your hand since you need to send it to them and you only have thirty days to do that once you’ve filed.)

8)  Buy 10 ISBNs (I’ll probably get 10 since I have a series and many more books planned) (Many use ISBNs from each distributor, but I find it is much more convenient to have one number for all vendors)

9) Work with my graphics designer to make the POD cover with author photo and book description (Can’t do this until you have the exact page number from the formatter. Plus, have an interesting chapter vignette made to use at the start of each chapter.)

10) Send out to book formatter for B&N, Smashwords, and POD (Createspace) formatting (I know now they’re called epub, mobi, pdf files. If you’re technically skilled, buy a formatting book and do it yourself. It will save you a lot of money for all the books in the future and it’s much easier to make changes.)

11) Send out to book reviewers to review around launch date (Definitely a good idea except that most of your reviewers have long waiting lists. Query as many as you can, but you can always do this after release. Blog tours are a good idea before a release, but only if they specialize in your genre. I used a book tour and should have done more research on the hosts. Many of them were Romance and YA genre fans.)

12) Get quotes from positive reviewers to put on the back of the book & website (Still haven’t done this. I find it is sufficient enough to include my favorites under the blurb.)

13) One month before release send out trailer on all writer’s forums (Make a book trailer if you enjoy it, but it’s not necessary for release, and I didn’t see any sales from posting on the forum. Anything directly promoting your book doesn’t get many views there. I get at least one view of my book trailer page every day so it does get attention on my website at least.)

14) Ask close bloggers to review my book on their blogs or send out the word of the release (My blogger friends were the best! Definitely try to network among other bloggers and authors and trade guest posts for new releases.)

15) Look up all relevant blogs and ask to guest post (I really should do this more when I find the time.)

16) Put up the book for pre-order on Amazon.com (What was I thinking? Amazon does not grant indie authors pre-orders.)

17) When it’s released send out notification on forums, blogs, and websites (Great idea if you have the time, but I found that free promotions are the only thing to affect sales)

18) Get second book out in a few months! (This is critical to building a platform and driving sales…write more..more..more!)

So there it is. I’ve picked a date and I’m going to stick to it. This is actually real…this is going to happen :)

Yes, it did happen and I’m so proud that it has. I’ve accomplished so much. It may have come by trial by fire, but I’ve reached my first goal. I posted up my expenses after the first release (here) and all I wanted was a couple of sales a day to get back the money I put into the book by my first year. Good news is that I have reclaimed my expenses to date (in addition to the money I invested in my second, longer book). Again, I had to do this by putting the first novel free, but I am very happy with my sales. Now, I’m definitely not topping any best seller lists, but the steady sales and positive reviews keep me going. I’m just now bringing in profit to use to get my third book out.

If I could go back one year would I tell myself to send out more query letters? Should I have listened to my dream agent telling me that true series don’t sell? That I should wait a few more years to get reviews that send me bouncing around the house for days? Delay the ecstasy of holding my first book in my hands for another five years?

No way. I might like to whisper a few secrets I’ve learned along the way (uh um…do NOT sign up for KDP select!), but I would push that publish button days earlier.

What an awesome journey this has been! Can’t wait to see what next year—and another release—brings 🙂

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Not my precious, precious reviews!

I’ve lost three reviews since last week. One day I checked my Amazon page and saw that Infinite Sacrifice went from thirty-two reviews to thirty-one reviews.

Huh?

This has never happened before and so, I go to where I always go for self-publishing news and advice: the Kindle Boards Forum.

And sure enough, there was already a post up about disappearing Amazon reviews. The person who posted claimed to have lost four reviews and other authors continued the thread reporting their losses and ideas why this would happen.

The theories:

1) Paid review
2) Reviews made from the same IP address as one with financial interest in the book
3) You gave a reviewer a gift card to purchase your ebook for review (considered as compensation). Even if the reviewer didn’t receive their ebook in this way from you, they might have received one from another author, and all of their reviews would be deleted.

4) A reviewer posted the same review on other sites (Goodreads, B&N, Smashwords, etc.)

5) Review left by another author (which I think it completely unfair)

6) That you used your review on other venues outside Amazon (some authors have said that they quoted an Amazon review as a book blurb and then their reviews disappeared.)

7) The reviewer deleted the review.

I couldn’t remember which review I lost (even though I sure did try), but I deducted it was a five-star review 😦

The next day I woke up to another review gone. Infinite Sacrifice now had thirty reviews and dropped from 4.6 stars to 4.5. This time I knew which review went missing. One of my favorites, a four star from a man (very few men leave reviews for my series). This time I could compare it to the reasons above:

1) No

2) I seriously doubt that they live near me

3) I didn’t give this reader a gift card and, since I checked out his previous reviews, he wasn’t a frequent book reviewer so I doubt he’d received a book via gift card for review.

4) This reviewer didn’t post up the review on any other sites.

5) He wasn’t an author

6) I didn’t post this review up anywhere outside of Amazon

7) I don’t think that he did since he only left the review a month ago.

So I still can’t figure out why that review disappeared

By the end of the day, I lost a review on my sequel. Infinite Devotion went from twelve reviews to eleven reviews. It was a five-star lovely and detailed review from a reader who purchased a print copy of my book.

I came up with the same answers as above, except:

4) She did post it up on Goodreads as well.

This might be the reason. Although, many of my other reviews that are still up are posted on other sites. Why aren’t they gone? I hope more reviews don’t disappear from this book since you need ten to run a promotion that I have scheduled to run early November.

When reviewers repost their original reviews, they get a sharp letter from Amazon threatening to take away their reviewing privileges. When authors complain, they are threatened with removal of their book.

I wrote an email to Amazon just letting them know how many reviews I’ve lost and that I’m not aware that they break any of their rules. I told them that I understood that they needed to react to the sock puppet accusations, but that what they are implementing is not effective. That they are deleting genuine reviews.

Here is their reply:

“Hello,

Thanks for sharing your thoughts.

However, I can tell you that reviews are removed from the Amazon.com website for three reasons:

1. The review conflicted with the posted guidelines, found here:  http://www.amazon.com/review-guidelines/
2. The review was removed at the request of the customer who submitted the review
3. We discovered that multiple items were linked together on our website incorrectly. Reviews that were posted on those pages were removed when the items were separated on the site

Further, we’re unable to provide further details about why these specific reviews were removed from Amazon.com; we can only discuss that with the person who wrote the reviews.

I hope this information helps. Thanks for using Amazon KDP.”

Can anyone explain #3  for me?

If any of you experience this (whether it be a review you left or one you received) I think it’s a good idea to just send Amazon an email letting them know that you didn’t breech their review rules and something is not working on their end. You’ll probably get the same response as me, but maybe if they get enough of these they’ll fine tune something so this doesn’t keep happening.

What is going to happen? I worry that people will be discouraged from leaving reviews. The reviews I leave for others, take me some time to construct and if some of them were removed I wouldn’t waste my time to write more. Hopefully, this is a one time witch hunt and not that many reviewers were effected.

But if the three people who took the time to leave my reviews notices that their review is now missing, I want to apologize. I don’t know why they were taken down, but I thank you for letting me know what you thought of my books. It was not time wasted because I cherish every review and hope you are not discouraged to write more.
If any of you would like to read more on this, here are a few links:

http://www.kindleboards.com/index.php/topic,129759.0.html

http://www.kindleboards.com/index.php/topic,130243.0.html

http://www.kindleboards.com/index.php/topic,130320.0/topicseen.html

What about you? Have you lost any reviews (on your books or ones you have left for others)? Can you figure out why it’s happened?

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Aw! But they’re so cute!

There has been a lot of chatter lately regarding prominent self-published authors ( link) and traditionally published authors that have been buying positive reviews by the hundreds or writing reviews themselves. One author has gone so far to write negative reviews on rival author’s novels under assumed names (link).

This started a whirlwind questioning how can we trust Amazon’s reviews if so many are purchasing five-star reviews or fabricating them. Many thought that Amazon should have a policy where there would be a bias to reviewers with hundreds of reviews under their belts. Then the review average would lean heavier towards ‘reputable’ reviews.

I’m glad that Amazon has not changed this policy since I’ve noticed that many of my reviewers (five-star to three-stars) have a few reviews or have left a review for the first time. To outsiders, this may look suspicious, but I know that they’re readers who most likely listened to my plea for reviews in my foreword. When I see these first timers it truly touches my heart that they wanted to help me so much that it compelled them to leave their first review.

Before I published, I never left a review for anything. I honestly never realized they were so important. Of course, I read them when deciding between products, but only now do I go out of my way to leave a critical review. I don’t think it’s fair to judge amazon reviews by how many they’ve left before. Most of my reviews are verified purchases with ‘real names’ and that should sway folks to see that they are not sockpuppets. But even if people thought they were false, I could care less. I know that they’re not and I appreciate each one.
Yesterday, I received a nice review on my second book and I realized what a high I got reading it. That’s when it hit me. I would keep writing, even if I only made back all my costs, for these fantastic reviews. They mean so much to me. They fill me with so much happiness and motivate me to keep writing.

Authors who buy reviews, leave their own positive reviews, or thrash another author’s books aren’t going to get very far. Readers will make their own judgements after they’re enticed to try your book. If you have been misrepresenting your book it will catch up to you. Nothing baits a one-star review more than misleading your reader.
How important are reviews to you as a reader? Do you trust five-star reviews? Are you wary of reviewers who have never left a review before?

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I’m just realizing that no matter which writing phase I’m in, I mumble to myself that I wish I was at another stage. Seriously, this is the pattern that is revealing itself:

  • I begin writing my first draft (I wish I was editing, that is sooo much easier!)
  • I start to revise (I wish I was already sending it the editor since my delete-hitting finger goes numb)
  • I get all my corrections back from the editor (I wish I was blurb writing since I pop Motrin endlessly to keep the headache from seeing so much red at bay)
  • I have to take a whole novel and sum it up in a few attention-getting sentences (I wish I was promoting already, can I just pay someone to do this?)
  • Release,  promotion, and attempting to get reviews (I wish I was writing again, that is sooo much easier!)

The sad thing is that this took me three books to figure out. Honestly, I kept thinking the next step was going to be so much better. Only now, I realize that every step has its challenges. I even keep hearing this in the back of my head, “Take a break from the series, this next idea is going to practically write itself!” I’m learning not to trust that voice, it’s an immature, impulsive voice with no long-term memory, bent on distracting me. If I listened to this voice nothing would get done.

So, I know now that every step of self-publishing is tedious. Even a passion can be tedious since any worthwhile art is not created without sweat and tears. I think this is why writers have to fight that rush to get the book out and off their minds.There is such freedom once you move on to the next release.

Do you agree? Is there a step that is pure enjoyment for you or do you find yourself praying to move on to the next phase only to
find you struggle with that one as well?

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I wanted to pass on this link for an ebook sales report just in case some of you missed it:

http://news.yahoo.com/e-books-sales-soar-2011-063045986.html

I think this is extremely positive for self-publishers who have trouble selling their print books. Even though the type of publisher is not specified, I’m assuming they surveyed the big publishers. I would love to see a study if self-publishers’ ebook sales are up as well. Any ebooks sales help out self-publishers though, since it shows that the public is drifting from shopping in the big chain bookstores and searching online where self-publishers like me stand a chance.

The future of publishing will still be a mix of traditionally published and self-published novels, and print books right now still dominate, but it’s good to see that ebook sales are steadily increasing. If you are a self-publisher or debating self-publishing, this increase will only work in your favor. This is especially promising if you are a young adult novelist.

Well, off to the beach 🙂

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I’ve mentioned work-shopping on my blog before, but I realized I haven’t described what goes on in one and why I think it’s important. Back when I was considering one, I would have appreciated someone letting me know what to expect. I already finished my first novel and wanted to get some feedback before I self-published. I found a promising writer’s workshop fifteen minutes away from where I lived that meet once a week for a few hours. They had so many different classes ranging from the basics of writing to advanced courses. One class offered feedback on finished novels and the time it meet at night worked out for me.

I was a month pregnant a the time and knew that I would be going through the worst of morning sickness during the workshop, but I knew I needed this help if I was ever going to release my debut novel. I was so nervous. I had no idea what I signed myself up for. Was everyone going to be more advanced than me?

I got an email a couple of weeks before the first class requesting that we send everyone our first ten pages. My finger hesitated over the send button since no one outside of my circle had read my book. But if I was seriously thinking of publishing I was going to have to get used to it.

*click send*

I was both impressed by my fellow workshopper’s first ten pages, and assured since I saw that each person could improve. I wrote all my comments on the side and printed them out to bring with me. Yet it didn’t dawn on me until I walked into the small, crowded room that I was actually going to have to say those criticisms to their faces! All nine of us sat down with the teacher who immediately began with the person to his right. He wanted to go around to table and let everyone give their impressions and improvements out loud…while everyone was watching you. It was strange to match up each writing piece with the face, having learned intimate emotional details before you’re casual acquaintances.

Of course, I could only mention my positive critiques. I curled up my page slightly so no one could see my real notes on the page. However, the negative criticisms rolled off these workshop veterans tongue. I kept my composure long enough until the workshop ended and then I shut the door of my car. I called home and cried like a two-year old. I almost didn’t return. But I decided to lift my chin and steel myself for more. I quickly learned that it was better to hear these things in the workshop and not on the review page. It took me a few classes before I flattened the paper and said it all. When the first class ended I signed up for more. I needed to be sure that my whole book was looked over.

The most important things I learned there:

  • Exposure: You need to have many eyes look over your MS before sending it off to agents or self-publishing. If you were only writing for yourself than it would be fine to keep it to yourself, but if you are writing for the market than you must get as many different types of people to let you know if something isn’t working.
  • Revise, revise, revise: I remember when the teacher actually held my MS up and proclaimed, “This is a great first draft.” I replied like Milton from Office Space, “mm…mm..m…my final sir.” I laugh now because it really was a draft, not even close to finished! But I truly thought I had revised it to death at that point. I sent it to all the best agents! How could he say, “first draft”? So I learned that lesson. Now matter how many times you think it’s done…you need to hear that it’s looking good from others…so many others! Each time I sent in those ten pages I picked through it, measuring every word, changing a comma to five different places before I settled! You do some great revisions when you think a whole table-full of writers are going to nit-pick it.
  • Workshop teachings last: I can’t write anything without the echos of all their lessons rattle around in my brain.
  • Negative criticism: This is the most important thing. I wouldn’t have been ready to handle the reviews and judgements of readers before these courses. I’ve reached the point where I’m ready for anything. I actually enjoy a critical review since I’m so open to how different people interpret my story and I know I can always improve something. I usually say, “You have a good point there. I’ll try to fix that going forward.”
  • Positive reinforcement: Yes, I actually received just as much positive support, but I seem to remember the negative things more. Only when someone is dishing out improvements left and right can you be assured that the positive things they see are indeed true. I have no doubt those people would have looked straight into my eyes and said, “This isn’t any good.” But they didn’t, they said things like, “If you just changed this, this, and this, you could really have something here.” I really trusted their opinion and if they thought I was ready to publish at the end, I knew I was.
  • Problems: They let me know when something was missing, where there was too much explanation or where there was too little. They let me know when a scene needed more description and even voted that they thought first person present was the way to go (I originally had it in first person past). They were right. It helped make my readers feel like they were experiencing everything themselves and I haven’t had one reviewer say they didn’t like the first person present and it’s usually not thought of well.
  • Camaraderie: There were so many times we just laughed. Laughed at the process, at ourselves, and the struggles we were all facing. We all got to know each other and at the end it was like we were a writing family. Writers NEED support of other writers. We are all facing so much rejection, so much self-criticism, so much outside criticism. The reassuring word of a fellow writer of simply telling you that they’ve been through the same struggles are golden.

I really miss my workshop and the fantastic writers I met there. If I had the extra money and time to invest I would, but for now I need to put that time and money toward bringing my next book to market. Thankfully, though, I have all my writing friends on my blog to help fill the void (I love you guys!) I appreciate what that teacher and fellow classmates taught me and I’m sure my first novel is better for it. I can only hope I’ll take what I learned from that class and apply it to all my future projects.

So all of you out there, if you’re close to sending your first project out or if your creative well has run dry, I strongly recommend looking up your local writing workshop and see if you can afford it. It is money well spent 🙂

Have any of you taken a workshop before and how was your experience?

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Hey everyone! Sorry I have been absent lately, but I’m knee-deep in author interviews for a little blog tour this week. My blogging pal, Sara Flower, let me know about this inexpensive blog tour site, Full Moon Bites. If you’d like to check any of the stops out, here’s the schedule:

June 3rd- The Jeep Diva (Review) (Author Interview) (Book Review/Author Interview)
June 4th- Erotic Romance With a Bite…Leigh Savage (Author Interview/Promo Post)
June 5th- What’s Hot? (Author Interview/Promo Post)
June 5th– Heart Of A Wolf (Book Review/Promo Post)
June 6th- Simply Infatuated (Promo Post)
June 7th- The Book Connoisseur (Author Interview/Promo Post)
June 8th- D. VonThaer (Book Review/Author Interview)
June 9th- Turning The Pages (Promo Post)
June 9th- A Page Away (Book Review/Promo Post)

 

 

Be back soon 🙂

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Okay, so I’ve promised some hard numbers to let you all know if it is a good idea to make your first book of a series free and here it is. Due to so many different price points were experimented with, borrows, and different royalty rates, I’m only going to report the quantity sold to avoid confusion.

(Please bring your expectations down a bit before I divulge since I’m in no ways a bestseller at this point, but I’m so pleased with the progress this promotion has brought.)

Before this free promotion, I’ve sold a total of…

(wait for it)

9 ebooks of Infinite Devotion since publishing in mid-February to mid-March!

(I know pretty underwhelming.)

Since publishing Infinite Sacrifice since mid-November—not including free promotions—I’ve sold 50 ebooks.

So, up until my prolonged free promotion, that’s a total of—hold on I need to whip my calculator out to compile such a monstrous number—59 sales!

Since the free promotion began mid-March I’ve given away 7,070 copies of Infinite Sacrifice.

Yay!

I’ve sold 73 ebooks of Infinite Devotion since the promotion, with an additional 2 copies of Infinite Devotion and 6 copies of Infinite Sacrifice in the UK (still hasn’t price matched there yet).

Yippee!

So, I’ve sold more and made more money this month than I have since November.

Plus, I’ve received stellar reviews and ratings on Amazon, Goodreads, and Shelfari. (Priceless!)

Wahoo!

(It doesn’t take much to make me happy)

I saw increase in the second book immediately and the sales have been steadily increasing. If even 10% of the 6,700 people who have downloaded it this month alone, return to buy the second book that will be 670 sales!

Well, I probably shouldn’t count all my eggs yet, but I’m hopeful that this trend will only improve.

This only makes me wish I had Infinite Loss to release since my sales would probably double, but I can’t rush it out. It is motivation to finish it since the more books I have out, the better my sales. If sales continue at this rate (or increase *crosses fingers*) then it will chip away at the $3,000 expense of getting both books out. Once I pay that all back, the rest will be profit from then on. That is the beauty of ebooks, once you pay back your investment it can continue bringing in income without additional expense.

So will I be continuing this free promotion?

Yes, I’m going to keep this up. It’s getting my book out there.

Now if I could only make it free on Amazon UK!

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One of the best things about making my first book free for the last three weeks (full promotion report due out at the end of the month!) has definitely been the increase in ratings and reviews.

Yes, these are gold for reader confidence and promotion, but they’re priceless for restoring my faith that this was all worth it. All the hours I stayed up late after putting my kids to bed; all the hours I spent researching; all the time in writing workshops; all the forums I joined and books I bought seeking out self-publishing advice; all the money I spent on getting the best product out—all had to be appreciated by someone.

I honestly never expected my books to make much money. Never expected to be the next Amanda Hocking. I would be very happy if I could just pay back the expenses. But the one goal I’ve had this whole time was to simply hear from a fan that appreciated all the things I set out to create. I worried that maybe the series was too complicated; that readers might not like tracking each character through time; that people might not like the fact this was a true series.

Besides my friends and family, I didn’t know how the world would see my book.

Well, I cry every time I read a kind and thoughtful review. I don’t think I truly felt like a writer until someone completely enjoyed what I set out to deliver.

I’m actually connecting to strangers through my story.

After reading these reviews, I wish there was some way I could personally tell these people how much it’s touched me. The only thing I can do is print the reviews out and frame them to start a little inspiration collection over my writing-table.

Anytime I have any doubt, I’ll just look up and they’ll be there. All my fans 🙂

The more these reviews come in, the more I want to write! Even if negative reviews come in, it only matters that some people are fans and those are the people I’m envisioning when I write my next book. Some of them haven’t left many reviews for other authors, and that has meant even more to me since they probably read my plea for reviews in the forward and went out of their way to help me.

If they’re reading this, truly, thank you. You have no idea how much this has meant to me.

It’s so important to tell a writer after you enjoy their book. Let them know what you loved and how they’ve touched you. I’ll never put down a book again without leaving a note for the author. It’s extremely rewarding.

For those who have published, has a fan ever inspired you? If not published yet, who has given you confidence?

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How many revisions does it take for your MS to lose its spark?

“Let’s find out.

One…

tWoo…

thhhhreee”

*CRUNCH*

I wish I only had to do three revisions. Three, and I might still be gushing about it for launch. But I find when I’m reading my novel for the twentieth time my MS loses its spark.

Finish the MS—Wow, this is the best thing I’ve ever written! Perfect!

First revision after letting it sit—Wow, this needs work but what great scenes and dialog! I love it!

Second revision—Wow, I can’t believe how many mistakes I missed after that last edit, but it’s still awesome!

Fifth revision—Wow, still so much work. I’ve got to rewrite a few scenes, but it’s pretty good stuff.

Tenth revision—Wow, I think I need glasses since I’m still finding mistakes! Eh. It’s okay.

Fifteenth revision—Wow, another revision, I don’t think I can read it again. I hope I’m going in the right direction.

Nineteenth revision—Wow, this has to be the last revision! I’m so sick of it! That’s it. I’m done.

Twentieth revision—Wow, is this even any good anymore?

I’m sure this happens to every author, but I imagine it must be harder for the self-published author since you have to feel confident about the piece you’re about to release to the world—on your own. You don’t have team cheering you on from behind. A team that has thought so highly of your project that they have invested in it.

Of course, even LOTR and Pride and Prejudice would lose its spark after twenty reads within a short amount of time. So what do you do when you start to question if your MS is still good when you have worn it out like a pair of comfortable sneakers?

You must have rounds of beta readers. You need someone at every stage of processing to tell you that you’ve got something there. You need someone to see your twentieth revision with fresh eyes. You need them to tell you it’s amazing and which parts they laughed and cried at. Then they tell you two or three small things that they would change and you’re back to revision twenty-one:

Wow, they loved it, so this must be good. I just have to fix a few things and it’s off to the editor who will be so impressed with how much work I’ve done this time.

After the editor—Wow, I can’t believe I missed all these mistakes. Am I ever going to learn comma placement? *bangs head*

So what about you guys? How many revisions does it take before your eyes bleed and doubt sets in?

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