Aw! But they’re so cute!
There has been a lot of chatter lately regarding prominent self-published authors ( link) and traditionally published authors that have been buying positive reviews by the hundreds or writing reviews themselves. One author has gone so far to write negative reviews on rival author’s novels under assumed names (link).
This started a whirlwind questioning how can we trust Amazon’s reviews if so many are purchasing five-star reviews or fabricating them. Many thought that Amazon should have a policy where there would be a bias to reviewers with hundreds of reviews under their belts. Then the review average would lean heavier towards ‘reputable’ reviews.
I’m glad that Amazon has not changed this policy since I’ve noticed that many of my reviewers (five-star to three-stars) have a few reviews or have left a review for the first time. To outsiders, this may look suspicious, but I know that they’re readers who most likely listened to my plea for reviews in my foreword. When I see these first timers it truly touches my heart that they wanted to help me so much that it compelled them to leave their first review.
Before I published, I never left a review for anything. I honestly never realized they were so important. Of course, I read them when deciding between products, but only now do I go out of my way to leave a critical review. I don’t think it’s fair to judge amazon reviews by how many they’ve left before. Most of my reviews are verified purchases with ‘real names’ and that should sway folks to see that they are not sockpuppets. But even if people thought they were false, I could care less. I know that they’re not and I appreciate each one.
Yesterday, I received a nice review on my second book and I realized what a high I got reading it. That’s when it hit me. I would keep writing, even if I only made back all my costs, for these fantastic reviews. They mean so much to me. They fill me with so much happiness and motivate me to keep writing.
Authors who buy reviews, leave their own positive reviews, or thrash another author’s books aren’t going to get very far. Readers will make their own judgements after they’re enticed to try your book. If you have been misrepresenting your book it will catch up to you. Nothing baits a one-star review more than misleading your reader.
How important are reviews to you as a reader? Do you trust five-star reviews? Are you wary of reviewers who have never left a review before?